Bold, Clear & Confident. The new Activision dot com site represents and communicates Activision’s values and beliefs through design and language. These three key points build a strong and uniform identity for Activision’s brand and culture through a digital experience.
Activision’s game pages display a darker and richer color theme used to visually align to the game’s branding. The darks as primary colors add to the boldness of the site. It showcases the energy and playfulness to create a fun site with a compelling storytelling experience. The secondary navigation in the game pages collapses into a dropdown menu on tablet and mobile.
Activision’s company and career pages showcase a crisp and clean editorial layout that is representative of a thoughtful and deliberate tone. Information on job opportunities, company facts and career details are displayed in a clean, organized way allowing easy
access to content.